QUARTERLY · 90 ASSETS · 120 LOCALISED CUTS
Always-On — content as a product line, not a project
This is what content looks like when it stops being a favour to a client and becomes a line item you sell. Ninety finished assets a quarter, thirty a month, plus the same masters re-voiced into four more languages — with a hook library that carries forward instead of a brief that starts from zero every month.
24–48h turnaround
$40 first sample ($30 off)
from $70 per video · $100 SaaS & Tech
white-label available
90 assets a quarter5 languages$6,590 a quarter
What you get
90 finished assets a quarter — 30 a month on the same three-a-day floor the rest of this site runs on, delivered in 48 hours, under your brand
Up to 120 localised variants — any 30 of the 90 carried into four additional languages each, re-voiced and lip-synced rather than subtitled, with native review
A living hook library — every hook we test, ranked by what it did, in your account. The second quarter starts from what worked, not from a blank page
A monthly readout — assets delivered, hours saved, cost per asset against your previous provider. The document you renew on
A named producer in your Slack — one person accountable for the quarter, not a shared inbox
Priority in the queue and 60-day rollover — quiet weeks bank, busy weeks do not queue behind strangers
No supplier marks, NDA, named-client exclusivity — no watermark, no credits, and if you name a client we do not pitch them, now or later
Why this is one client per market
We produce three finished videos a day and never more. That is not modesty, it is the number the 24–48 hour promise on every other page of this site is built on: three a day is what a team can build, review and still turn around inside two revision rounds. So the month holds 78 production slots, and a quarter holds 234.
Always-On claims 40 of those 78 slots a month. Thirty are the original assets. The other ten are localisation: a language variant re-voices and re-cuts a master that already exists, so it costs about a quarter of a new asset — 120 variants a quarter is 30 slot-equivalents, or ten a month. That is 51% of the studio. A second Always-On client would put us at 80 slots against a capacity of 78, which is why we sell this to one agency per market and say so on the page rather than at the point of signing.
The allowance is deliberately concentrated. One extra language across all ninety assets would cost 22.5 slots and reach one added market on work that was never chosen for it. Four extra languages on thirty assets costs 30 slots and reaches four markets using the third of the library most worth translating. Concentration is not a limitation of the package, it is the reason the package is priced the way it is.
A quarter of freelancers vs a booked quarter
| Traditional route | With NNI |
|---|
| Cost per deliverable | $150+ a reel from a freelancer, before the chase | From $54.92 a deliverable slot, localisation included |
| Localisation | A separate production per market, or subtitles | One master, four locales — re-voiced and lip-synced |
| Language quality | Machine translation, spotted instantly by native speakers | Native review on every variant |
| Month four | A new brief, from zero, by whoever is free | The hook library carries what worked into the next quarter |
| A quiet week | Use it or lose it | 60-day rollover on assets |
| Capacity | A bench that disappears in Ramadan and Q4 | A fixed three-a-day floor, booked a quarter ahead |
| The renewal conversation | An argument about whether it worked | A monthly readout with the numbers already in it |
The left column describes the general market for freelance and studio creative supply, not any named supplier. The right column is what this page commits to.
Pricing
Always-On · quarterly
90 finished assets — 30 a month — plus up to 120 localised variants across five languages. Priority queue, 60-day rollover, monthly readout, a named producer. |
$6,590per quarter |
Always-On · annual prepay
The same quarter at $4 an asset less — $360 off each quarter, $1,440 across the year, invoiced once. |
$6,230per quarter, paid a year ahead |
Additional variants
More languages, or more assets localised, at the same $7.50 rate plus the $2.50 slot headroom. Quoted before the work, never after. |
$10each, beyond the 120 |
The figure is the published ladder total for 90 videos — 19 at $70, 20 at $65, 51 at $60, which is $5,690 — plus $900 of localisation at $7.50 a variant. A variant is charged at a quarter of a new asset because it re-voices and re-cuts a master that already exists; it does not consume a full production slot. Annual prepay at $4 an asset is the only discount on this page, it is capped there, and it buys cash arriving early rather than a lower rate. There is no trade tier: a brand and an agency buying the same quarter pay the same number.
How it works
Step 1 — One intake, once a quarter
A single working session maps your markets, your clients and the language set. We come out of it with a written quarter plan: the 90 assets, which 30 get localised and into which four languages, and the slot calendar with the dates on it.
Step 2 — Thirty a month, on the floor
Assets flow at three a day, 48 hours from an approved brief, two revision rounds inside that. You never brief ninety times; you brief the plan and approve in batches.
Step 3 — Localisation runs off the masters
Once the originals for a batch are signed off, the variants are cut from them — same edit, re-voiced, lip-sync corrected, native review before delivery.
Step 4 — The readout, then the next quarter
Every month you get the numbers; at the end of the quarter you get the hook library, ranked, plus the plan for the quarter after. Renewal is a decision about what to do next, not a defence of what happened.
Questions, answered
What does Always-On cost?
A quarter is $6,590 for 90 finished videos plus up to 120 localised variants across five languages. Paid a year ahead it is $6,230 a quarter, which is $1,440 less across the year. Additional variants beyond the 120 are $10 each. The figure is the published rate card total for 90 videos at $5,690, plus $900 of localisation.
Why can you only take one Always-On client per market?
Because we produce three finished videos a day and never more, so the month holds 78 production slots. Always-On is 40 of them — thirty original assets and ten slot-equivalents of localisation. Two clients in the same market would be 80 slots against a capacity of 78, which would break the 48-hour promise for both. So the answer is one per market, and if your market is taken we will say so before you brief rather than after.
What counts as a localised variant?
A re-voiced and lip-synced version of a master you already have — not a subtitle track and not a text overlay. The edit, timing and hook stay the same; the voice and mouth shapes change to the target language, and a native speaker reviews it before delivery. Each variant costs a quarter of a new asset, which is why 120 of them fit inside a quarter.
Which languages can you deliver?
The working set is agreed at intake, from the markets you actually sell into. The ones we produce most are Gulf Arabic, French, German, Spanish, Portuguese, Italian and Turkish, each with native review. If you need a language outside that set, raise it before the quarter starts — mid-quarter additions are quoted separately because they consume slot budget the plan has already committed.
Can I split the 90 assets across several clients?
Yes, and most agencies do. The package is a production allowance, not a per-client contract — distribute it across your book however you like, with your own brand on every deliverable and ours on none of them.
Can I run Always-On alongside the 30-video monthly?
Technically yes, and we will tell you if it is a bad idea. Together they claim 70 of the 78 slots a month, which leaves eight for rush work and slows the queue for both. If you need that much volume, the honest answer is a second production seat rather than two packages squeezed into one floor.
What happens to assets I do not use?
Assets roll over 60 days, so a quiet month banks into a launch. The variant allowance is planned per quarter against the slot budget, so if a quarter looks light or you need it front-loaded into a specific market, tell us in the first month and we will re-point it.
Is there a contract or a minimum term?
A quarter at a time, billed quarterly. The annual prepay is a discount for cash arriving early, not a lock-in — you are buying the same quarter at a lower rate, not signing up for a year of obligation.
Talk through the quarter
A 15-minute call to map your markets, then a written quarter plan with the language set and the slot calendar on it. If Always-On is the wrong shape for you, we will say so on that call and point you at a 30-video block instead.
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