Free resources

Checklists, calendars
and templates

Everything we have learned about producing video at volume, written down as working documents rather than a sales deck. No pricing inside any of them — take them to any supplier.

agenciesgulfpaid socialeuropesaase-commerce
Agencies
PDF

The White-Label Buyer's Checklist

Twelve questions to ask any production partner before a client's calendar depends on them — scope, rights, confidentiality, and the two answers that should end the conversation.

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One email, the PDF as a link. Reply and a person answers.

Gulf & UAE
PDF

Gulf Creative Calendar 2026–27

DSF (4 Dec 2026 – 17 Jan 2027) and Ramadan 2027 (expected 8 Feb – 8 Mar): the posting cadence for every phase, the Arabic-first rule, twelve hook angles and the production plan for a 75-video season.

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One email, the PDF as a link. Reply and a person answers.

Paid social
PDF

The Six-Hook Test Grid

A printable worksheet for the weekly creative test: six hook types, one product, one variable changed — plus the sample floor below which a result is just noise.

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One email, the PDF as a link. Reply and a person answers.

Europe
PDF

The Multilingual Localisation Checklist

Seven checks before a German, French, Spanish or Italian version ships — length budgets, formality, claims discipline and the pass that makes a version read as local rather than translated.

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One email, the PDF as a link. Reply and a person answers.

SaaS
PDF

Launch Video Checklist: Seed to Series A

What video to make at each funding stage, what to skip, and the one asset that actually matters right now — written for teams where the founder is still the marketing department.

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One email, the PDF as a link. Reply and a person answers.

E-commerce
PDF

The Shopify PDP Video Checklist

Nine checks before a product video goes live on a product page — scale, use, the top three pre-purchase questions, page speed and mobile-first framing. With EN/FR notes for Canadian stores.

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One email, the PDF as a link. Reply and a person answers.

Everyone
PDF

The One-Page Video Brief

The whole brief on a single page — audience, the belief you are arguing with, hook direction, brand rules, assets and sign-off. Fill it in once and the clock starts honestly.

or download it right now — no email needed.

One email, the PDF as a link. Reply and a person answers.

Use them, adapt them, put your own logo on them. If you want the produced version of any of this — a checklist turned into actual video — that is what a free 20-minute call is for.