Each market buys video differently: the language layer, the tax line, the marketplace, the retainer norm and the currency risk all change the job. These are the working notes for each one, and the block that prices it.
| Market | What decides the job | Playbook | Block |
|---|---|---|---|
| United Kingdom | A retainer market that has not repriced since 2019, staffed by editors who cost £30–60 an hour. | Read the playbook → | See the block → |
| United Arab Emirates | Bilingual delivery is the product. Monolingual output does not get a second meeting. | Read the playbook → | See the block → |
| The Gulf (GCC) | One region, six currencies, two languages, and the most concentrated seasonal peak in the business. | Read the playbook → | See the block → |
| Australia | Two cities of production talent, one continent of demand, and retainers priced a decade ago. | Read the playbook → | See the block → |
| Türkiye | Marketplace-driven volume, lira-denominated budgets, and a lira that does not hold still. | Read the playbook → | See the block → |
| Europe (EU) | Volume creep plus a language layer per market. The line that quietly loses money first. | Read the playbook → | See the block → |
| United States | Paid social runs on creative volume, and the shoot model cannot supply it. | Read the playbook → | See the block → |
Not on the list yet? We write a playbook for a market once there is a real offer behind it — tell us which market you are selling into and we will tell you what it costs there.
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